Business Strategy

Vision

To enhance the quality of people's life focusing on the quality residence development.

Mission

  1. To build up the brand to be "Top of Mind" on the quality residence with a friendly price.
  2. To help people holding their own residences.
  3. To develop the quality residence with a friendly price for general public.
  4. To design the technology and construction management with high quality and competitive price in the market.
  5. To apply the "Same price, offer more" strategy in every development sections.
  6. To develop the family friendly residence.